Faces to Watch 2020: Camila Gurgel and Ieva Paulina

The creative industries' next generation of leaders.

Faces to Watch 2020: Camila Gurgel and Ieva Paulina

Senior copywriter and senior art director, M&C Saatchi

Camila聽and Ieva are our Brazilatvian dream team. Their bold ideas can catch you off guard at first viewing, until you realise their unexpected take is entirely brilliant. Joining M&C Saatchi Group as junior creatives in 2016, they quickly rose through the ranks to take on their current titles this year. Their recent, outstanding work includes 鈥淐onceptual boredom鈥, a surreal photo project inspired by the monotony of lockdown, which raised funds for NHS Charities Together and was showcased at its own exhibition in Shoreditch; Christie鈥檚 鈥淥wn the controversy鈥, which changed the rules of art marketing by highlighting both positive and negative views of Jeff Koons鈥 Rabbit 鈥 helping it to sell for a record $91.1m; and Promote Iceland鈥檚 鈥淟et it out鈥, which invited people to release their lockdown frustrations into the country鈥檚 vast and beautiful landscapes. Outside their day jobs they鈥檙e illustrators, and are delivering a course on creativity as part of our Open House training and recruitment programme.

Nominated by:聽Ben Golik, chief creative officer, M&C Saatchi

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