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Facebook Portal has rolled out an integrated campaign by AMV BBDO to promote its two new video-calling devices, Portal Go and Portal+.

Focusing on the important connection between grandparents and grandchildren, the work spans TV, digital, social media and OOH executions, encouraging families to share experiences through video-calling.

A series of 15-, 30- and 60-second TV spots were directed by Joanna Nordahl through New-Land. They are supported by social media spots developed by VMLY&R.

The key creatives on the films were Neil Clarke, Jay Phillips, Neil Shanlin, Julia Merino, Anthony Eagle, Michael Jones and Thomas Hazledine. Media was handled by Mindshare.