The Love Natural Love Organic event will take place on 4-6 July in London Olympia's Grand Hall and will feature a range of ethical, natural and organic food, cosmetics, skin, body and hair care, clothing and accessories, household products and lifestyle items.
F2f Events said the new show, which is being backed by the Organic Trade Board and Slow Food UK, will benefit from more than 22,000 visitors expected to attend the The Allergy & Free From Show and V Delicious.
David McAllister, event director, said: "The best show launches are those for which there is a genuine desire from the market. Love Natural Love Organic is one such show. The exhibitor and visitor customers for our existing portfolio of consumer events have told us they want an organic and natural consumer show so we set about researching the market and were overwhelmed by the positive response.
"Collocating Love Natural Love Organic with The Allergy & Free From Show and V Delicious gives the event an instant guarantee of over 22,000 visitors, most of whom, our research has shown, are serious, affluent buyers of organic and natural products".
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