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The station used a doctored photograph of Irvine apparently endorsing the brand after it gained the F1 rights.

Other high-profile cases included that of Westmill Foods, which got into hot water when its Ken Hom-endorsed prawn crackers were criticised by Trading Standards - for containing no prawn.

Red faces in media included OK!, rapped for its exaggerated claims regarding 'exclusive' photos of Madonna's wedding, and The Mirror, for its story on Naomi Campbell's drug use.

Business rivals slugged it out, with Comet losing to Currys overpricing claims. Consumers were also successful: Jane O'Keefe was victorious after Ryanair tried to deny her free flights.

Intellectual property caused fights, with Mother's battle over ownership of the ITV Digital Monkey and Scottish Courage's Newcastle Brown parody of the Sophie Dahl Yves Saint Laurent ad grabbing headlines.