The deal, brokered by Quantum Marketing, will include broadcast sponsorship, online advertising, in store sales promotions, competitions, email marketing and product sampling through retail chain, Ex Stores.
There will also be a combined presence at events, starting in February 2006 at the Xscape indoor snow centres in Castleford and Milton Keynes. The event will promote the channel's "Big Chill" season of snowsports programming, which is also broadcast sponsored by Wilkinson Sword Xtreme 3.
Will Vicary, commercial director, Extreme Sports Channel said: "This Wilkinson Sword campaign is our most integrated yet, creating multiple points for the channel's core 16-44 audience to interact with the Xtreme3 brand."
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