- The Scottish Express, the north of the border version of The Express, and the Scottish Premier League have formed a partnership that paves the way for a number of cross promotional and marketing opportunities.
The partnership will give the Scottish Express a significant presence at every Scottish Premier League match. A new logo will be used to promote and advertise the partnership, which will be further supported by an ad campaign that will include television, posters and direct mail.
Roger Mitchel,l chief executive of the Scottish Premier League, said: "This agreement further strengthens the Scottish Premier League brand and is a demonstration of the increasing profile of the Scottish Premier League and Scottish football in general."
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