Experiential: Robinsons ties with LTA to plug tennis initiative

Britvic brand Robinsons and the Lawn Tennis Association (LTA) are aiming to drive uptake of the sport with a Play Tennis roadshow coinciding with this year's Wimbledon tennis championship.

The event, via Dynamo, kicks off this month and features a four-metre high inflatable unit where consumers can test their serve. It visits 40 locations nationwide, including supermarkets and shopping centres, for a seven-week run with coaches on hand to give advice.

A prize draw runs alongside the roadshow, offering one participant at each event the chance to win a tennis racket. One overall winner will receive £200-worth of tennis coaching.

Previous Play Tennis campaigns have seen a third of those participating join an LTA club.

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