Of 400 marketers surveyed by Jack Morton Worldwide, 96% said "building long term relationships" was priority of marketing. 89% of those said that such relationship building was the primary benefit of experiential marketing.
"It is very encouraging that despite the intense pressure marketers are currently under to deliver results in the short term, almost 100% see building long term relationships with their audience as their biggest asset and further that this engagement is an investment and not an expense," said Jack Morton Worldwide EMEA EVP managing director Julian Pullan.
"With its ability to engage on an emotional level, establish long-lasting and relevant dialogue and create passionate advocates this is something that experiential is well placed to achieve," he continued. "This coupled with the recognition that there is a need to be more creative and innovative in marketing solutions, is an exciting prospect for our industry."
See the full report .
To leave a comment and let us know your thoughts.