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Bringing financial data to life in a clever way sounds like a dull task, but BBH London manages to entertain with an ad for Experian.

The humorous spot stars actor and comedian Marcus Brigstocke, alongside a better Marcus Brigstocke. The man’s improved version personifies his "data self" which is seen by lenders. The ad was created by Stuart Royall and Laura McGovern and directed by Declan Lowney through Another Film Company.