Experian buys consumer specialist the Future Foundation

LONDON – Experian has acquired consumer consultancy the Future Foundation Group, including its web-based service nVision, for an undisclosed sum.

The Future Foundation will become part of Experian's business strategies division, although it will continue trade as a independent consultancy.

Experian said that the Future Foundation will gain from its global network and would benefit from the nVision consumer intelligence service, which has around 6,000 charts of trend data and 500 forecasts, market analyses and emerging consumer trends.

Charles Burton, Experian business strategies division managing director, said: "These are genuinely exciting times for Experian's business strategies division as we look to establish with the Future Foundation an international strategic consultancy offering unrivalled analysis and understanding of consumers, markets and economies in the UK and around the world, past, present and future."

The Future Foundation's include Coca-Cola, Abbey, AOL, Electrolux, Direct Line and Centrica. It also has a number of media clients including Guardian Newspapers, Hachette Filipacchi, Channel 4 and Five.

Paul Flatters, Future Foundation chief executive, said: "This acquisition will give the Future Foundation immediate access to international markets for its consultancy products."

Meanwhile, Experian's marketing services division has announced details of its first major product launch of the year. Called Lifetime Value Score, it has been developed for the home shopping sector.

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