Now branded as CheetahMail UK, an Experian company, the firm was bought for an undisclosed sum and has become a wholly-owned subsidiary of Experian, which reports annual sales of more than £1.2 billion. CheetahMail launched in the UK some 16 months ago.
CheetahMail's clients, such as B&Q, DHL, Hilton International and ITV in the UK, will benefit from new multi-channel marketing expertise and muscle, according to Denis Sheehan, CEO of CheetahMail in the UK. In terms of turnover and clients, the new CheetahMail will double at least in size, he adds.
Phil Singh, head of e-commerce at Experian's marketing services division, says Experian Email Marketing's existing customer base is being moved across and integration will be complete in three months. "All of Experian's clients will get access to the best product out there and a richer offer through this move. It fits in with our strategy to complement our off-line capabilities online."
Singh and two other directors from Experian - David Coupe, MD of its international marketing services division and Christopher Savage, MD of Experian's UK marketing services division - have joined Sheehan and CheetahMail's COO, Jude Hudson, on an operating board of the CheetahMail business.
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