The move will see Looking Glass work with brands to help them secure experiential and sampling sites across the Epsom Downs, Kempton Park and Sandown Park racecourses.
The venues host key events on the racing calendar, including Investec Ladies’ Day and Derby Day.
Brands will also be granted access to entertainment hosted at the racecourses, such as ‘beach party’ themed celebrations at one of the Epsom Down’s fixtures.
Nick Bedford, head of sales and general manager at Looking Glass, said: "Experiential marketing makes a true impact by becoming part of a stand-out entertainment experience, such as a day out at the races.
"Enjoying new experiences is part of a day out; brands’ association with such a positive event creates, in turn, a positive halo effect. Therefore our access to The Jockey Club’s London racecourses is a fresh, new and memorable way for them to make an impact."
Rupert Trevelyan, regional director for The Jockey Club’s London region, added: "We’re delighted to be working with a company that has such knowledge and expertise in experiential and field marketing to help key brands in bringing their products or services to life to the customers that our range of fixtures attract."
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