The rebrand encompasses new offerings of experiential marketing and ambient media, as well as direct lead generation, customer research, and print, digital and OOH media.
Excel London Media aims to capitalise on the three million consumers, who are said to be ‘highly receptive’, that visit the exhibition space across the year.
The agency will be headed up by Excel’s media and sponsorship director, David O’Beirne. It is currently developing 2016 campaigns for Zurich Insurance, Hewlett Packard and Lycamobile.
This year will also see a 'major' investment in new digital media for the venue, which will give brands more creative scope to interact with venue visitors live on social media.
O’Beirne said: "By adopting an audience-driven approach we are able to propose bespoke media schedules to clients based on demographic profiles. Combined with the creativity and operational capabilities of an exceptional media team, this enables us to provide a full end-to-end service for our clients.
"We are excited to be working with leading brands in 2016 to help them make connections and create new possibilities in our world-leading live environment."
More:
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by .