Reporting to the agency’s creative partner Nick Vaus and founder Steve Gibbons, Domenet will work across all the agency’s clients in the beauty, health and luxury sectors, such as Davidoff, Boots and Marks & Spencer.
He has been tasked with overseeing the production and execution of Dew Gibbons & Partners' communications.
Domenet was most recently the executive creative director at Johnny Fearless, the agency he co-founded with Neil Hughston, where he created campaigns for the Imperial War Museum and Diageo. Johnny Fearless folded last year and Hughston launched a new creative agency, Duke, last December.
He began his career at DDB, where he worked on clients such as Volkswagen, which won a Gold Lion at Cannes. He then joined Y&R as a deputy creative director before moving to Saatchi & Saatchi as a creative director in 1998, where he led campaigns for Toyota and NSPCC and worked with the Labour government on its communications.
After leaving Saatchi & Saatchi in 2008, he co-founded Johnny Fearless in 2011 with Hughston.
Gibbons, who is also the managing director of DewGibbons & Partners, said: "DewGibbons and Partners believes in Beautiful Thinking: a combination of right and left-brain thinking that uncovers the ugly truths holding brands back and finding a strategic solution through beautiful, effective design. So it’s a natural extension of this approach to weave in communications right at the outset of brand creation and design, because it delivers a truly unifying idea that can be expressed across any channel.
"Not only do we feel that this extended offering will deliver maximum ROI for our clients and be both cost and time-effective, it will also critically deliver a purity of creative output that is too easily lost in the to-ing and fro-ing between competing agencies."