Everything must go as ITV Digital is auctioned off

LONDON - ITV Digital is preparing to suffer its final indignity as thousands of items are to be sold off at auction next week, which will give some lucky punters the chance to own a piece of the collapsed digital channel.

Auctioneers Wyles Hardy & Co are selling the entire contents of ITV Digital's headquarters at Marco Polo House, South London on behalf of joint administrators Deloitte & Touche.

Among the items on offer are signed pictures of ITV Digital's Monkey with Johnny Vegas, boxed Monkey dolls, ITV Sport china mugs, umbrellas, T-shirts and black puffa jackets.

ITV Digital is even selling off a scrapbook of ITV Digital newspaper clippings. The auction, which runs for two days, begins on Wednesday September 4 at 10am.

While many of the Football League clubs face financial ruin following ITV Digital's decision to renege on its £315m broadcasting rights deal, the administrators might still make some cash out of hard-up clubs. One lot on sale comprises framed football shirts from Barnsley, Rotherham, Preston, Grimsby, Stockport and Wrexham.

Signed photos are on sale for viewers to remember some of the stars that made ITV Digital what it was. Among those going under the hammer are a signed and framed photograph of Jeremy Beadle and another of original members of 'Popstars' winners Hear'say.

Last week, it was reported that comedian Johnny Vegas, the frontman for ITV Digital's "monkey" advertising campaign, was threatening legal action against advertising agency Mother for unpaid fees.

Admission to the auction is strictly by catalogue only. For more details, visit the auctioneer's site where the entire brochure is available for download.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .

Topics

Staff recommends

Wyles Hardy & Co

Read more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content