Everything Everywhere 'Orange and T-Mobile' by Fallon and Saatchi & Saatchi
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Advertiser
Everything Everywhere -
Agency
Fallon and Saatchi & Saatchi -
Sector
Technology brands, Mobile phones and Telecom / Utilities brands
Fallon and Saatchi & Saatchi have collaborated for the launch campaign for Everything Everywhere, the company formed by Orange and T-Mobile to enable them to share network coverage.
The campaign aims to promote the benefits of the union to existing customers.
The creative aims to show a dialogue between both companies. Creative straplines include: "Orange customers can now use T-Mobile’s signal too. Signalfest!" and "Who said pink and orange don’t go together?" in reference
to the brands’ signature colours.