Everyman 'notice your nuts' by Delaney Lund Knox Warren & Partners
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Advertiser
Everyman -
Agency
Delaney Lund Knox Warren & Partners -
Exposure
United Kingdom and Europe
'Big Brother's Little Brother' presenter Dermot O'Leary stars in a viral campaign for The Everyman Male Cancer 北京赛车pk10 to encourage young men to check for testicular cancer. Created by Delaney Lund Knox Warren & Partners, the ad shows men going about their daily lives, each wearing a pair of giant 'comedy' testicles. As well as a group doing tai chi, a gardener strimming foliage and office workers in a lift, O'Leary, a patron of the charity, is seen presenting a TV show while wearing the same giant balls. The ad ends with the line: "Make your balls a bigger part of your life."