Event caught up with ITV's senior event project manager Sally Holt after she spoke at Event360 about the brand's Studios House project in Cannes.
Holt discusses how the brand brought its Studios House to life for Mipcom, the annual global trade show for entertainment content. The two-storey structure was developed with the aim of boosting ITV's presence at the event.
featured in the Event360 Brand Slams, alongside , and .
More:
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, .
FollowComment below to let us know what you think.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGive your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.
Find out moreGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an Alert Now