Rather than waiting for cars to approach the McDonald's drive-thru truck, the brand brought the drive-thru direct to customers as it made its way through the busy streets of Brazil.
The 'Drive Truck' pulled over at a range of locations, giving guests the chance to place a food order before it drove off again to further explore the streets. McDonald's used the fully branded vehicle to raise awareness of the fact that customers are never far from a Big Mac, as well as showcasing the simplicity with which guests can order food from the brand.
Customers were also able to connect with the fast food brand on a more a personal level, as McDonald's made the effort to approach its consumers, rather than them having go out of their way to find the nearest McDonald's outlet.
More: In January, in Tamworth, New South Wales.
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