The sampling, which launched today (30 May), is part of Lucozade Energy’s campaign to help commuters ‘find their flow’. The limited edition bottles will be given out at Oxford Circus until 2 June during rush hour, or 'whoosh hour', as the brand calls it. Recipients can simply swipe the base of the bottle as if it were a normal contactless card on the way in and out of their journey.
Alongside the sampling activity, 'Britain's Got Talent' finalists Twist and Pulse have been body popping at the tube station and Olympic Bronze medal-winning gymnast Nile Wilson had put on an acrobatics show. Ballet star Alessia Lugoboni could also be seen pirouetting past fellow passengers to get onto the tube.
In March, to stage a 'Zero to Pay' event. In October, the brand , with the aim of getting people moving.
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