In a series of interviews with Event, Dornan talks about the at Virgin Media, the importance of events for the brand and what the Louder Lounge means for the firm.
In this interview he talks about the challenges he faces in bringing to life Virgin Media's broadband offering and how he aims to conquer those with an innovative event strategy.
Tomorrow Dornan reveals what the Louder Lounge means for the brand and its customers.
For more in-depth and print-only features about brand event marketing strategies, don't miss the next issue of Event magazine by