Everything in Very’s Christmas Crib was styled and chosen by the public, including the interior design, party outfits and gifts under the tree. The host of the night was The Saturdays singer Rochelle Humes, who also invited a number of special guests along including her husband and ex-JLS member Marvin Humes, Made In Chelsea star Lucy Watson and singer Alexandra Burke.
The celebrities mingled with competition winners and stylists in the luxury East London apartment. DJ and model Lilah Parsons and fashion stylist Alexis Knox both took to the decks to provide the evening’s soundtrack.
Michelle Miller, PR manager at Very, said: "With style and social media becoming increasingly infused, the Very Christmas Crib was a great way to get people involved in a creative initiative, and help us celebrate Christmas in style. Rochelle perfectly presented a glamorous night, and it felt like we had all been invited to a personal Christmas party in her house."
Humes added: "It was amazing to host such an extraordinary event, and it was wonderful to meet all of the winners that brought this together to get some tips of my own. I was really excited to see the apartment come to life, and I wasn’t let down as the interior styling was beautiful and a perfect complement to the lush setting."
Earlier this month, the brand hosted a to celebrate its latest celebrity collection from Sam Faires.
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