Bacardi's No Commission platform has been developed in collaboration with hip hop artist Swizz Beatz, and invites guests from around the world to immerse themselves in a world of music and art as the experience travels the globe. Having already visited Miami, and Shanghai, Bacardi took the platform to Berlin from 29 June to 1 July as part of a global tour.
Guests to the Berlin event, which took place at Kraftwerk Rummelsberg, were treated to performances from Major Lazer, Kitty Cash, Virgil Abloh, Honey Dijon and Bakery. The experience was designed to reflect Berlin lifestyle in the 1920s, taking visitors on a retro journey back to the glitz and glamour of the era.
More:
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, .
Comment below to let us know what you think.