On 19 August, Absolut offered anyone with the Uber app in London the opportunity to be flown on a private jet that very same day to a secret ultimate summer party destination. Almost 30,000 requests later, at 10am on that Friday morning the lucky group had a car ready to take them to the airport and onto their surprise destination - Ibiza.
Meeting for the first time on the private jet, the group were greeted by TV and radio presenter Arielle Free and mixologist and Absolut global ambassador, Rico Dynan. Once the party jet touched down in Ibiza, an unforgettable 24 hours #AbsolutNights experience started.
The #AbsolutNights experience included a private yacht ride where guests stopped off for a swim in the Balearic Sea, followed by a private table at one of Ibiza's most famous beach clubs Blue Marlin.
A quick stop to glam up at brand new five-star hotel OD Talamanca was followed by dinner at KM5 and then on to Glitterbox at legendary nightclub Space, for its last season before it closes permanently this autumn. At 5am, guests continued the party into the morning hours and caught the sun rising over Talamanca bay.
Comment below to let us know what you think.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, .