Hosted by Event's editor Jeremy King each of the talks centred around subjects pertinent to the industry. These included sustainability; making a profit in the credit crunch; creative solutions on limited budgets; the opportunities available for the event industry in the North West during the 2012 Olympics; and the art of negotiation.
Expert panelists ranged from Steve Smith, managing director, Ear to the Ground; Sam Wilson, director, Eco Events; Andrew Williams, managing director, Seventeen Events; Chris Foy, 2012 games strategy manager, Visit Britain; and Gary Bates, managing director, Heathcotes Outside.