Event industry brands make up 1.8% of Coolbrands survey

The results of this year's Coolbrands survey sees Glastonbury ranked seventh on the annual poll, while the event industry accounts for 1.8% of the brands.

Glastonbury has made it onto the Coolbrands list
Glastonbury has made it onto the Coolbrands list

The Coolbrands list, which is compiled by a combination of 3,000 British consumers and a panel of 39 key influencers and prominent figures, is now in its seventh year.

Co-ordinated by The Centre for Brand Anaylsis the list is drawn from more than 10,000 independently identified brands and then shortlisted down to 1,200.

Glastonbury is the only event to make it into the top ten, which is a great achievement for the event industry, while Apple has taken the top spot for the first time.

Other event industry brands to make onto the list include:

  • All Star Lane
  • Design Museum
  • Eden Project
  • Edinburgh International Festival
  • Hayward Gallery
  • Liberty
  • Malmaison
  • On/Off
  • Royal Academy of Arts
  • Royal Albert Hall
  • Royal opera House
  • Secret Garden Party
  • Shakespeare's Globe
  • T In The Park
  • The Grove
  • The Hempel
  • The Hospital
  • The Ledbury
  • The May Fair
  • The O2
  • Whitechapel Gallery

Other brands making the top 20 include YouTube, Aston Martin, Twitter, Virgin Atlantic and Nike.

Stephen Cheliotis, chairman of the Coolbrands Expert Council said: "It is interesting that in this age of austerity our perception of cool has increasingly shifted from aspirational, luxury brandsto free or more affordable brands that provide us with pleasure."

Glastonbury is also one of only a handful of British brands to make into the top 20.

The full top is as follows:

1.Apple

2. YouTube

3.Aston Martin

4.Twitter

5.Google

6.BBC iPlayer

7.Glastonbury

8.Virgin Atlantic

9.Bang & Olufsen

10.Liberty

11.Sony

12.Bose

13.HäagenRDazs

14.Selfridges

15.Ben&Jerry's

16.MercedesRBenz

17.Vogue

18.Skype

19. Nike

20. Nikon

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by

Topics