Artistes including took part in Westfield’s pop-up music festival with a difference in October/November 2014.
, with fans listening in from the outside via wireless Sennheiser headphones. A sensory floor system enabled the bass to be felt underfoot, heightening the experience.
Over six days 48 artistes, from chart- toppers to emerging talent, performed across the two Westfield London centres.
The performances were broadcast online, giving music fans around the world an opportunity to interact with the festival.
The experience helped position Westfield more as a leisure destination, not just a shopping centre, and drove footfall by 23% year on year at Westfield Stratford and 15% at Westfield London. Performances sold out within 48 hours, and 74% of ticket holders said they were more likely to visit Westfield again.
Highly commended: Hearst Magazines UK: Cosmopolitan #FashFest
Finalists:
BrandFuel: Google Create
Circle Agency: PlayStation School’s Cup
Planet PR: European Rover Challenge
Momentum Worldwide: Microsoft Future Decoded
Westfield: Tongue Twister
More:
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