This is open to all agencies who have produced three or more brand experience campaigns during the qualification period that have exceeded all brief expectations in terms of brand awareness, brand sales after the campaign, customer interaction, ROI and bringing the brand to life.
Each entrant must show a high level of originality and an innovation solution for each event. They need to provide a minimum of at least one testimonial for each event showcased, and accurate descriptions of how they achieved all of the above. The events showcased will have been completed for different clients.
Last year's winner, Jack Morton Worldwide, picked up the award for its work for DCSF and the Army's recruitment campaign.
The most effective way to enter is by visiting the website .
The deadline is Thursday 26 May 2011. The extended deadline for which there will be a penalty fine is Thursday 9 June 2011.
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