This category is open to any exhibition organiser who exceeded the brief when delivering a trade exhibition. Entrants will need to demonstrate how the event has exceeded expectations in terms of financial achievements, visitor footfall, originality, sales leads for exhibitors, visitor feedback and testimonials.
It also needs to highlight the impact of the exhibition on the sector they represent including PR coverage, while it is essential to outline the visitor experience. Entrants must provide accurate descriptions and evidence of how they have achieved all of this.
UBM Live won the award last year for its IFSEC 2009 exhibition.
The most effective way to enter is by visiting the website .
The deadline is Thursday 26 May 2011. The extended deadline for which there will be a penalty fine is Thursday 9 June 2011.
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