Event Awards criteria: Best international exhibition, brand experience or creative event

This category rewards companies for their work outside the UK.

Event Awards criteria: Best international exhibition, brand experience or creative event
Event Awards criteria: Best international exhibition, brand experience or creative event

This category is open to UK based event management companies, brand experience agencies and exhibition organisers that have organised a B2B and B2B exhibitions, consumer brand experience campaign or consumer creative event outside of the UK.

These events can either be new or international versions of ones already established in the UK. Entrants need to highlight how their event was a success through factors including visitor footfall, brand perception, increase in product sales, client satisfaction, financial success and originality.

Judges will also be looking at how organisers overcame any regional problems and how the event exceeded the brief.

Last year's winner was Ignite, who picked up the gong for its NBA Jam Van Europe campaign.

The most effective way to enter is by visiting the website .

The deadline is Thursday 26 May 2011. The extended deadline for which there will be a penalty fine is Thursday 9 June 2011.

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