This category is open to brand experience/experiential agencies, who have produced a experiential or brand experience event during the qualifying period, which has surpassed all expectations.
Entrants must demonstrate how they achieved this through the following factors; brand perception; increase in product sales; successfully bringing the brand to life; reaching the right audience, press coverage; attendance levels and potential for the format of the event to be used again. The agency also needs to reveal the impact of the event on the client’s industry.
Initials Marketing scooped the award last year for its work on the Doritos Dodgeball Challenge.
The most effective way to enter is by visiting the website .
The deadline is Thursday 26 May 2011. The extended deadline for which there will be a penalty fine is Thursday 9 June 2011.
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