This category is open to all brands, or agencies acting on behalf of clients, involved in creating brand advocacy through event activity at either festivals or public events. Judges will look for evidence of ROI measurement, reaching the right audience, creativity and success in meeting and surpassing objectives.
They will also be looking for innovation and evidence of why and how the brand chose to host event activity at a festival or public event. Entrants must provide accurate descriptions of the campaign.
The Lounge Group scooped the award last year for its Lynx Fever Brazilian Hot Mud Wrestling event.
The most effective way to enter is by visiting the website .
The deadline is Thursday 26 May 2011. The extended deadline for which there will be a penalty fine is Thursday 9 June 2011.
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