The agency partnered with Bompas & Parr for an innovative approach to telling the story of whisky blending.
The multi-sensory experience took place at London’s Merchant Taylors’ Hall in September 2014, stimulating the senses of 600 global influencers in six interactive spaces and one concert space.
Interactive elements represented the ingredients, craftsmanship and even the Scottish weather that help create the drink. The evening culminated in a dinner, along with entertainment from the Flavour Conductor – a special pipe organ playing the six flavours that make up the blend.
The experience generated more than 150 pieces of coverage, including CNN, Vogue, Elle and Tatler, and featured in more than 1,000 social media posts.
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