Jackson, who topped 2013's Event 100 Club, featuring the industry’s foremost event professionals, will be joined by Kia Hanly, head of events at ITV, and Alison Williams, divisional events manager for L’Oréal Professional Products UK & Republic of Ireland.
The panel will explore the improving economic outlook for events, the procurement process and discuss whether measuring return on investment is still a challenge for most events. The session will also look at what the industry should be embracing in 2015.
Other speakers taking part in Event 360 include Will Scougal, head of brand strategy at Twitter UK, who will be delivering a keynote speech on engaging with millennials.
Mat Braddy, chief marketing officer for online takeaway service Just Eat, has been confirmed for a session on why events and experiential marketing should be top of the marketing mix for 2015. He will join Mariam Ahmed of Shortlist Media and Kelly Phillips from EE.
The inaugural one-day event, launched by Event and sister title C&IT, will feature a combination of inspirational speaker sessions, a Creative Catwalk showcasing the work of venues and suppliers, and an interactive Tech Zone where attendees will be able to discover the latest technology trends shaping future events.
You can find out more information about Event 360 and register to take part by .
To be involved as a supplier, email Jade Scaffardi or call her on (020) 8267 8272. To discuss the programme and speakers list, email Jessica Arthur.
For the latest Event 360 updates search for our dedicated hashtag on Twitter and social media - #Event360forum.
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