, Saville reveals his forecast for the next 12 months.
"The big trends will be about millennialisation - superfluous marketing verbiage that tries to encapsulate key trends designed to engage Generation Y.
Examples are: quality over quantity - brands investing more in higher-quality experiences that speak to fewer, but more influential, people; visual currency - the notion of ‘if it’s not recorded and posted online, it didn’t happen’; and deeper immersion - physical sensations fused with creative technology to create ultimate VR experiences."
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