Event 100 Club 2016: No. 3 - Deborah Armstrong

Deborah Armstrong is behind the immersive Shangri-La experience at Glastonbury, and founded her own event design company, Strong & Co in 2006, where she is also creative director.

Armstrong is currently working on a new immersive project known as Summerland
Armstrong is currently working on a new immersive project known as Summerland

The company has gone on to deliver events for clients including The Liverpool Biennial, The Guardian & Observer, EMI and Carl Cox.

In November she unveiled details of a , which is to take place in London in the winter of 2016. 

It will be a hyper-realistic and fully immersive tropical paradise that will be housed in a secret venue, with Londoners able to experience a holiday in a day.

The full Event 100 Club 2016 rankings can be found below:

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