Nic Cooper, chief executive and founder, Sledge
Company type: agency
Position: 15
Previous position: 34
Background
Having launched Sledge in 1991, Cooper has led the experiential agency to an annual turnover of £7.5m, with around 50 events last year. The agency was bought by Australian parent company Photon Group in 2007, but Cooper successfully negotiated a deal to buy the business back into private ownership in 2010.
Achievements in 2013
Having dreamed up the idea of a Sledge-created festival in 2008, years of planning saw the realisation of the family-friendly Bounce Festival in August. Meanwhile, ten years of partnership with O2 was extended following the success of the first O2 Campus Party in London, a tech festival aimed at inspiring young people and showcasing digital developments.
Testimonial
"It’s been an absolute pleasure working with Nic these past ten years. On a professional level, he and his team always deliver outstanding and memorable events. Nic is around through the good times and the bad, and he’s not afraid to roll up his sleeves and get stuck in if needed, which you don’t see many chief executives do. On a personal level, he doesn’t stress and is always honest, which is an absolute necessity to work effectively in a team."
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