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The Evening Standard is transforming its Greater London network of

six-sheet sites into full-motion posters, and has signed Nike as the

first advertiser to use the medium.

The street-facing posters, situated in newsagent windows, will be

brought to life by lenticular technology that is capable of repeating a

21-image sequence.

Nike's first test site will be in Regent Street, with sites on the

Clerkenwell Road and Drury Lane to follow.

Signwaves Media has been awarded the sales contract on the sites by the

Evening Standard, and is partnering with production company Hive

Associates to adapt each site into 'moving-sixes'.

David Jenkins, director of Signwaves Media, said: "Advertisers don't

have to think about where they are want to place their one-off

lenticular ad, as all of the sites will be equipped to run the dynamic

format.

"It will allow brands to grab the attention of passing pedestrians, who

will often stop and double-take the image they have seen move.

"We can adapt a normal six-sheet ad and turn it into something special.

This is not a complicated medium to master and we can provide the

locations, creative and the posting."