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Eurostar has launched its first pan-European advertising campaign. ?The campaign, created by Paris-based agency Leg, focus on the role Eurostar will play in carrying thousands of Olympic fans from the continent to London to see the 2012 Games.

The ad, which stars musician Jarvis Cocker, the French film director, Michel Gondry, and the Belgian popstar, Arno Hintjens. The trio imagine what the opening ceremony might look like whilst on a train journey together.

The ad was written by Oliver Camensuli, art directed by Sebastien Pierre. It was directed by Megaforce through Irene. Jarvis Cocker wrote the soundtrck. Emma Harris, sales and marketing director for Eurostar said: "Going forward our brand personality will be consistent wherever our customers interact with us. "