The train operator this week begins a £5m ad campaign that will introduce the strapline 'You carry your journey with you ... so make it Eurostar'.
The strapline - a departure from the previous 'Fly Eurostar' strategy - will be used across its activity ahead of the opening of the terminal in 2007, according to head of marketing Greg Nugent. 'The journey is a fundamental part of the travel experience and we want to show how it is different with Eurostar,' he said. 'This will be our first consistent marketing theme.'
Ads by TBWA\London will appear in print and outdoor, with TV activity planned for later this year.
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