Eurostar introduces crowdsourced travel guide

Eurostar has launched a crowdsourced travel guide as part of its wider 'Exploring is beautiful' campaign to inspire customers to travel beyond its core destinations of Paris, Lille and Brussels.

Eurostar: introduces crowdsourced travel guide
Eurostar: introduces crowdsourced travel guide

, designed by social media agency We Are Social, allows travellers to submit their own reviews of destinations around Europe to the site.

It is be supported by a blog highlighting the best things to see and do in featured destinations.

In July, Eurostar launched the push, which involved its first TV campaign in three years and a re-launch of its "Little break, big difference" consumer website under the name "Europe by Eurostar".

The cross-channel rail operator reported an extra 50,000 passengers following the disruption to air travel caused by the ash cloud earlier this year.

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