European sponsorship body rejects Government claims on alcohol

LONDON - The European Sponsorship Association (Esa) has rejected the Government's Health Committee Report on Alcohol, released last week.

John Smiths: supporting the 2005 Grand National
John Smiths: supporting the 2005 Grand National

ESA said that despite submitting evidence of self-regulatory responsible marketing activity measures, "the complete picture of the alcohol sponsorship landscape is not fully represented by the report".

According to Esa, the alcohol report principally focussed on alcohol sponsorship within football.

Esa said: "By focussing predominantly on one sport, the report has failed to factor in other sports and other events like arts and culture which also rely upon alcohol sponsorship."

As part of the report last week the Health Committee proposed that no event should be sponsored if more than 10% of those attending are under 18 years of age.

The Association added that there is "no evidence to support a causal link between alcohol sponsorship and alcohol related harm" and that the "10% figure is unsupported by any evidence that this will have any positive effect on reducing alcohol-related harm".

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