LONDON (Brand Republic) – Swiss banking conglomerate Credit Suisse is believed to have awarded its first global corporate branding campaign worth $20m (£13.87m) to Euro RSCG Wnek Gosper in London.
The agency won the account after a head-to-head battle with US agency Kirschenbaum, Bond & Partners.
The campaign will consist of television, press and online advertising to raise awareness of the group and communicate what it stands for.
The outcome is unlikely to affect the bank’s existing agency arrangements. Kirschenbaum, Bond & Partners holds the global account for Credit Suisse First Boston, while BMP DDB and Claydon Heeley Jones Mason handle its UK advertising.
Credit Suisse Group is one of the world’s largest global financial services companies composed of four business units: Credit Suisse First Boston, Credit Suisse Private Banking, Credit Suisse Asset Management and Credit Suisse Financial Services.
Euro RSCG Wnek Gosper is the London office of Euro RSCG Worldwide and its clients include Peugeot, Intel, Cadbury, Haagen Dazs, Evian, Citroen and Abbey National.