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Hinchcliffe, 29, will take on the new-business role as well as continuing to run the agency's Expedia and Credit Suisse accounts. He will also take a position on the board.

His promotion follows the departure of the former marketing director Emma Trotman, who also handled the agency's new-business drive. She left in February as part of a cost-cutting exercise. At the time of her departure, the executive creative director, Mark Wnek, said redundancies were more likely to hit those not attached to a specific piece of business.

Euro RSCG's managing director, Chris Pinnington, said: "We have decided to return from a separate marketing director handling new business to adding it to the job role of one of our stars. The last time we did this we were at the top of ±±¾©Èü³µpk10's new-business league, and I am confident that Christian will repeat this feat."

Euro RSCG's chief executive, Brett Gosper, said Hinchcliffe's promotion signalled the importance the agency placed on its new- business function.

"Christian's role will get bigger and more exciting in line with the agency,

he said.

Hinchcliffe joined Euro RSCG in 1998, to work on its Cadbury and Haagen Dazs accounts, and has also worked on the agency's Cahoot business. He was instrumental in winning Credit Suisse's £12 million global branding brief in a pitch against the US agency Kirshenbaum Bond & Partners in April 2001. Before joining Euro RSCG, he was at Matthew Poppy Ogilvy, an above-the-line agency specialising in healthcare, owned by Ogilvy & Mather.