The Euro RSCG team, Dave Prater and Imran Patel, shared the prize with Phil Kitching and Deen Iqbal from RKCR/Y&R.
The creatives were asked to crack a hypothetical brief for the Electoral Commission, the impartial body set up to foster public confidence in the democratic process and to encourage people to vote. The winners saw off competition from 30 other creatives.
Prater and Patel used local landmarks and surroundings in their campaign, while Kitching and Iqbal opted for a more provocative campaign with the strapline: "Politics affects everything in your local community. June 10 Elections. Local, matters."
The judging panel included Al Young, the creative director of St Luke's, and Paul Belford, the creative director of Abbott Mead Vickers BBDO. Young said: "It hasn't been easy this year; there has been some great stuff and we have seen some really ambitious ideas.
"Everyone had really good insight. It was a complex brief so it was good to see that everyone stuck with it."
Robert Ray, the marketing director of the Newspaper Society, said: "The standard of work was incredible. The winning entries delivered the brief and showed an intrinsic appreciation of the relationship the regional press has with its readers."
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