±±¾©Èü³µpk10, in partnership with ICF Next, films a series of change-making brand marketers in Cannes. Here, ICF Next's managing partner, chief growth and innovation officer, Bryan Specht, chats with European Commission's Jacob Martinsson.
Promoted
The EU: finding new ways to defend brand purpose
Jacob Martinsson explains why, in the year of the European elections, the European Union changed its brand communications strategy