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Etihad Airways has spared no expense for a new global campaign featuring Nicole Kidman, who also narrates the ad. Throughout the spot, the actress talks about people who aren’t content to just move things along, preferring to tear up everything that’s gone before and start afresh. Despite its lavish production, the ad does little to stand out from other luxury travel spots. It even has the obligatory shots of rich people looking pensively out of windows. The campaign was created by M&C Saatchi Sydney and directed by Anthony Atanasio and Valerie Martinez through Thomas Thomas.