The National Deaf Children's Society (NDCS) has appointed the shop, run by BLAC managing partners Chris Arnold and Johnny Barradale, following a five-way pitch.
First work will centre on an "event day" in June, similar to the Red Nose Day model, which will be promoted using advocacy and online campaigns.
"We have approached this from an FMCG point of view, looking at what consumers want from a charity," said Arnold. "They want to have fun, camaraderie and enjoyment," he added.
- See Hotseat, page 9.
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