Estee Lauder calls global media review

LONDON - Estee Lauder, the cosmetics and fragrance manufacturer, is holding a global review of its estimated £70 million media account.

The company, which owns the Clinique, Aveda and Aramis brands, currently allocates its media on a market-by-market basis. It is thought the it is considering aligning its media accounts globally into one agency network.

Estee Lauder's current agencies include Omnicom's M2M in the UK, WPP's MindShare in a number of European markets and Maxus in the US.

The beauty giant is understood to have already entered into discussions with a number of agency groups including Omnicom and WPP's Group M.

The review is being led by Estee Lauder's head office in New York, which will also be responsible for running the pitch.

The UK account is worth £6.5 million. It includes the Estee Lauder make up, skincare, suncare and fragrance brands, as well as Aramis, the cosmetics brands Prescriptives, Mac, Bobbi Brown and Stila and fragrance brands Tommy Hilfiger, DKNY, Bobbi Brown and Michael Kors.

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content