Esso has teamed up with Dreamworks in a money-off deal on Shrek
DVDs and videos.
Customers at Esso forecourts who spend £15 on fuel or £3
instore will be able to buy a Shrek DVD or video at a reduced price.
The offer runs until 31 December and will be supported instore by a
Shrek-branded gondola, as well as movie-related take home deals on
products such as popcorn, Coca Cola and Pringles.
The promotion is being supported initially by roadside posters before
the official roll out on 1 December.
The push is through Dreamworks' agency Grasshopper and Esso's in-house
consultant Oswin Associates.
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